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The experience of pure taste

Jansen Flavors


Our recipe for success has the best ingredients

We guarantee top quality at a consistently high level.

An individual taste proves the uniqueness of the human being. The requirements and needs of our customers are always the focus of our business.

The result is flavors, essences and baking agents that make the lives of connoisseurs and experts more flavorful. Products that are among the best of their kind and are the talk of the world!

As individual, authentic and creative as the people themselves. In close dialog with our customers, we set the trends of the future.

No matter what you choose - top quality "Made in Germany" awaits you in any case! Of course, we use only the best raw materials from nature and rely on gentle and sustainable manufacturing techniques.

Consequently, our continuously growing product range stands for maximum quality and purity. Food hygiene is a top priority for us. That is why our quality management complies with the FSSC 22000 specifications.

In addition, some of our products are certified according to the Halal guidelines of the IIDC and HFCE.

The history of Jansen

Numbers mark events. Small ones and big ones. The origins of our company go back to 1899. In the then still independent town of Barmen, Josef Jansen founded a modest trading post for baking and cream powders, spices and spice extracts.


Already in 1906 the first own brand "Naturella" was patented, which stands for quality and taste until today.


20 years after its foundation, the trade permit was extended to "drugs, chemicals and stimulants".


Relocation to the current company headquarters at Wittensteinstra├če 200- 204 in the city now known as Wuppertal


The 2nd own brand "Pastagrum" was patented, paving the way for fruit melanges. Opportunities for new markets were opened up.


All good things come in threes, and thus the first own fruit powder brand "Saftagrum" went on the market patented.


Europe has become too small for us, first activities in Asia and participation in the "Food & Hotel Asia", Singapore - development of the Asian market.


100th anniversary of the family business Josef Jansen & Co. KG.


With the handover of the company to the 4th family generation and the implementation of a HACCP quality concept in 2007, the company was simultaneously transformed into a limited liability company.


The Asian market has specific cultural and religious requirements for us as a manufacturer. In 2016, we added a halal product line to our brand range and had the company certified according to the latest FSSC 22.000 standards, as well as IIDC and HFCE standards.



Over the decades, what was once a pure trading company has become a major manufacturing operation with global distribution channels. Today, four family generations later, the company, under the leadership of Armin Jansen, holds on to proven traditions without closing its mind to the great challenges for a successful future.

Our strategy is very simple: We listen. We think along. And ahead!

We take into account occupational specifics and respond with products of exceptional quality that bring you back the taste of unadulterated nature.

Or shorter: products that simply leave nothing to be desired.

The best thing to do is to experience it for yourself and use the many possible applications of our flavors, essences and baking agents for your creative ideas.

Your team from
Jansen Flavors